Diet Pepsi Debuts its Sleek, New Look at Mercedes-Benz Fashion Week

Collaborations with Simon Doonan and Top Designers Continue Diet Pepsi Tradition of Iconic Campaigns

NEW YORK CITY, FEBRUARY 8, 2011 – In celebration of beautiful, confident women, Diet Pepsi presents the taller, sassier new Skinny Can at New York’s Fall 2011 Mercedes-Benz Fashion Week, Feb. 10-17. The new Diet Pepsi Skinny Can, available to consumers nationwide in March, will launch with a series of fashion events and celebrations, including an art installation by fashion commentator,

Simon Doonan, and collaborations with acclaimed designers, Charlotte Ronson and Betsey Johnson.

"Diet Pepsi has a long history of celebrating women through iconic fashion imagery seen in our infamous and historical campaigns, and we’re proud to continue that tradition as an official sponsor of Mercedes-Benz Fashion Week," said Jill Beraud, Chief Marketing Officer, PepsiCo. "Our slim, attractive new can is the perfect complement to today’s most stylish looks, and we’re excited to throw its coming-out party during the biggest celebration of innovative design in the world."

With its light, crisp taste, Diet Pepsi gives you all the refreshment you need - with zero sugar, zero calories and zero carbs. The attractive new can will be available to consumers in stores nationwide in March in addition to existing packaging.

For more information, check out the www.facebook.com/dietpepsi or on Twitter @dietpepsi, #skinnycan.