Russell Simmons One of the "Top 25 Most Influential People of the Past 25 Years"

Our Founder Shauntee Thompson with Rush Communications CEO Russell Simmons during Mercedes Benz Fashion Week in New York SS/2011. Russell Simmons was named one of the “Top 25 Most Influential People of the Past 25 Years,” USA Today calling him a “hip-hop pioneer” for his groundbreaking vision that has influenced music, fashion, finance, television and film, as well as the face of modern philanthropy.

Russell Simmons has been instrumental in bringing the powerful influence of hip-hop culture to every facet of business and media since its inception in the late 1970s. From producing and/or managing such early hip-hop artists as Kurtis Blow, Run DMC, Whodini and the Beastie Boys to signing seminal luminaries like Jay Z, Foxy Brown and Ludacris, Simmons’ groundbreaking vision was crystallized with partner Rick Rubin in the creation of the seminal Def Jam Recordings in 1984, launching the cultural revolution known as hip-hop.

Russell Simmons has been the master architect of that phenomenon, envisioning and creating the trends in popular culture. His fashion empire Phat Farm, which begat Baby Phat and Run Athletics, put the definitive stake in the ground for hip-hop clothing and others followed. His film and television production company with partner Stan Lathan – Simmons Lathan Media – created the wildly successful HBO’s “The Def Comedy Jam,” “Russell Simmons Presents Def Poetry,” “The Nutty Professor,” the Tony Award-winning stage production “Russell Simmons Presents Def Poetry Jam on Broadway” and the international hit on MTV, “Run’s House.”

In 2006, Simmons broke new ground yet again, becoming the first African American to launch a major jewelry company – Simmons Jewelry Co. (SJC) – with partner and SJC president, Scott Rauch. Major retail chains followed, carrying the company’s collections, now distributed to over 2000 stores. This past spring, Russell released a new book entitled “Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success,” which combines effective business practices with a spiritual foundation to be the best you can be.

The book was a top 4 New York Times Best Seller, and was featured on The Oprah Winfrey Show. And, with Accel Partners’ Jim Breyer, Russell co-funded the Simmons’ founded unique, personalized internet portal for the hip-hop community – GlobalGrind.com – with the purpose of connecting young people around the world, a generation that Simmons has strongly encouraged, nurtured and supported, and one that has proven to be more giving, loving and compassionate than the generation before them.

Simmons’ newest ventures include two timeless clothing collections – Argyleculture and American Classics. Russell Simmons has won major awards in the industries of film, television, theatre, fashion, music and jewelry, where he was recently honored with the most prestigious GEM Award for innovative design.